Ask a PT Response: "That is a pretty general question which makes it difficult to answer. Those are all good marketing concepts but what makes you stand out compared to other PT's? That is what is going to get patients into your clinic. Also how many competitors are in your area, what insurances do you take, how large is your target audience, etc? I have always found that the best way to get patients into your clinic is by meeting/talking to MD's/DC's/other healthcare professionals/businesses,groups/etc & educatioing the community. The one on one interaction allows for individulas to get to know you and your expertise which would hopefully lead to referrals and patients."