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PT Classroom - Marketing Your Physical Therapy Practice on a Shoestring Budget ׀ by Chad Novasic, PT |
Chad Novasic is the President and CEO of Alliant Physical Therapy Group. He is a 1988 graduate of Marquette University. His focus has been in the field of outpatient orthopedic rehabilitation and injury prevention. Chad has been an independent Physical Therapist since 1989. He is proud to be active in the community having served as President of the Wisconsin Independent Physical Therapists, and on the Board of the Racine Founders Rotary and the Wisconsin Physical Therapy Association. Over the years, Chad's passion for physical therapy and helping others has complimented his capacity to help fellow physical therapists open and run successful private physical therapy practices. |
Succeeding in private practice has become harder and harder as the healthcare industry evolves and reimbursement for services become more restrictive. This has required private practice owners to become more creative, think outside of the box, and become more effective marketers in order to distinguish their practice and services from competitors. Many private practice owners may spend thousands and thousands of dollars to promote their practice and services which may or may not turn out to be an effective use of advertising dollars. Given the many different avenues that can be purchased for advertising, often times the simple and free venues for advertising your practice may be overlooked and not taken advantage of.
Last revised: April 24, 2016 |
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